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Author: David A. Vise
Format: Hardback
Number of Pages: 250
The extraordinary tale of of the hottest business, media and technology story of our time The Google Story is an entertaining and definitive account of the most compelling innovation since the creation of the internet. Google is the most well known global brand to emerge in decades, so popular that its name has become a verb. Used in over 100 countries by more than 65 million individual users a day, this populist media company, powered by the world's most advance search technolgy, has transformed how we access information about everything and everybody. In part this is a classic tale of how two thirty-something college drop outs, Larry Page and Sergey Brin, set out to 'change the world' from a garage in California. No company has become so prosperous and powerful so quickly. But unlike so many dot-com companies, Google has proved itself, through constant inovation, to have enduring substance and worth. Chapters will look at the ground breaking technology behind Google, the personalities and relationship of its founders, the exciting and inspirational story of the company sudden success, Google's radical new business approach, and the creative and anti-establishment culture of the company's headquarters, Googleplex, where the motto is 'do no evil'.
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